23 Apr 2008
At first sight, the new logo for the UK Government's Office of Government Commerce (OGC) seems unremarkable. In fact, one might reasonably complain about them having spent money on it. After all, any one of us could have come up with such a dull, text-based design. Here it is:
But wait! As The Register pointed out, the logo is worth another look. Specifically, it's worth a look with your head tilted to the left. Oh hell, we'll save you the trouble. Here it is rotated:
Now what do you see?
According to The Register's story, an OGC spokesthing has claimed that the logo "is not inappropriate to an organisation that's looking to have a firm grip on government spend".
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Reply #1 on : Wed April 23, 2008, 11:21:35