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A firm grip on government

The UK's Office of Government Commerce has confirmed what we've always thought about government departments

At first sight, the new logo for the UK Government's Office of Government Commerce (OGC) seems unremarkable. In fact, one might reasonably complain about them having spent money on it. After all, any one of us could have come up with such a dull, text-based design. Here it is:

OGC logo

But wait! As The Register pointed out, the logo is worth another look. Specifically, it's worth a look with your head tilted to the left. Oh hell, we'll save you the trouble. Here it is rotated:

OGC logo rotated

Now what do you see?

According to The Register's story, an OGC spokesthing has claimed that the logo "is not inappropriate to an organisation that's looking to have a firm grip on government spend".

 

 

 

Comments (1)

Tags: government design

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doug selway
Posts: 1
Comment
Jodrell or J Arthur
Reply #1 on : Wed April 23, 2008, 11:21:35
At first I thought it was a Chanel eqsue pastiche. Now I realise they really are having a laugh - or was that a J Arthur ?